Emailmarketingweb.com

Email Marketing

Survey: main channels will be SEO, email marketing and social media for B2B marketers in 2013

A survey conducted by Eloqua, Software Advice and CMO.com called the 2012 B2B Demand Generation Benchmark Survey shows that B2B marketers will put their main focus on SEO, email marketing and social media in 2013.

The channel popularity has turned out like this:

2012-b2b-demand-generation-benchmark-survey-channel-popularity

As you can see, email marketing is on top (yaay!) while direct mail, retargeting and print/radio/TV are at the bottom.

Lead quality was also part of the survey: the results show email on top as well:

2012-b2b-demand-generation-benchmark-survey-lead-quality

 

You can find more results of the survey here.

[relatedPosts]

 

Tagged , ,

Share this online

Related Posts

2 thoughts on “Survey: main channels will be SEO, email marketing and social media for B2B marketers in 2013

  1. Pingback: Survey: main channels will be SEO, email marketing and social media | Social Media Article Sharing | Scoop.it

  2. Pingback: Survey: main channels will be SEO, email marketing and social media | Social Media | Content Writing | Web Copywriting | Scoop.it

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Featured Posts

  • New Gmail login: more security, more hassle?
  • Google algorithm changes infographic
  • Aurea acquires Lyris
  • Microsoft Outlook.com to be replaced by Office 365
  • Your email marketing doesn’t suck: it just needs a few pointers
  • SEO infographic: What SEO used to be vs what SEO is now
  • NetSuite acquires Bronto Software for $200 Million
  • DMA UK releases National client email report 2015
  • Microsoft launches Office 365 Video worldwide
  • comScore US smartphone market share‏ Feb 2015 released
  • iContact Pro introduced, smarter email marketing
  • Emma email marketing acquires Boomerang

Social

Categories