Return Path Infographic: email opens happen on mobile, mostly
Return Path has posted an infographic on their blog, stating that most opens happen on mobile nowadays.
The infographic further details how opens are divided by platform and country, as well as the fact that people like to shop with their mobile devices. This does however happen at home: not on the go as you would expect with a mobile device.
Other findings include the fact that email has twice the conversion rate than search, and even eight times higher than social as a source.
When it comes to differences between mobile platforms, Return Path notes that Apple is in the lead with 85% (59% for iPhone, 26% for iPad) with Android at 14%. The findings were based on nearly 1,8 billion data points from April 2012 through October 2012.