Monthly Archives

Gmail email client introduces new compose and reply

Speed is important for the Gmail engineers, because they feel it’s important for the users. For that reason they’ve introduced

ExactTarget Acquires Pardot and iGoDigital

Online marketing giant ExactTarget acquires Pardot and iGoDigital,  announced their CEO Scott Dorsey yesterday on their corporate blog. The acquisition

More room for email marketing, less room for spam: spam rates drop 25% in 2 years

Good news everyone! Over the past two years, spam levels have dropped about 25%! That’s great news for email marketing

Return Path and Symantec join forces to fight phishing

Return Path is expanding their anti-phishing solution via an agreement with Symantec. The agreement includes the use of Symantec’s Trusted

Stick to email marketing, says Forrester research: social channels result in 1% of purchases

For all those people promoting social media as a nice channel for generating online purchases this must come as bad