Email Marketing Design Week: Ralph Lauren
As today is a holiday in USA, I thought featuring a Fourth of July email would be nice. The next email marketing design comes from Ralph Lauren, wishing its subscribers a happy Fourth of July:
The email is not offering any Ralph Lauren fashion, but instead promotes two books: The Star-Spangled Banner and The Hamptons by Ricky Lauren.
Also, the introductory photograph is a nice touch on the American holiday: it could be much worse with screaming offers and ads. Also note that the subject line was ‘Happy Fourth Of July From Ralph Lauren’, which returns in the pre-header top left of the email. Below the ‘Join our e-mail list’ (nice touch for when this email is forwarded to you!) was a lot more legal text, irrelevant to show in this example.
Compared to some other Fourth of July ‘standard’ deals, this is a subtle spin-off on the theme which is pretty cool.