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Email Marketing Design Week: Litmus

Litmus is a company that is at the frontlines of email development. Be it about email clients, platforms, or design trends: they keep tabs on everything. This reflects in a recent email marketing design of their own too. Here’s the top part a colorful email from them (full version here):

litmus_email_marketing_design_colors

The cool thing about this email is that the colors left and right are background colors, described in the CSS like this:

.litmus-blue { background-color: #444551; }
.litmus-teal { background-color: #3f514d; }
.litmus-green { background-color: #527a43; }
.litmus-olive { background-color: #a39a00; }
.litmus-lime { background-color: #ada819; }
.litmus-yellow { background-color: #fdb600; }
.litmus-mango { background-color: #ffa900; }
.litmus-orange { background-color: #f36629; }
.litmus-red { background-color: #ff1400; }
.litmus-brick { background-color: #ad0000;}

This means that those colored side bands will always work if you haven’t loaded the images in your email yet: very clever!

A worthy conclusion the roundup of this Email Marketing Design Week.

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2 thoughts on “Email Marketing Design Week: Litmus

  1. Liz Cohen

    Thanks for doing this – there’s a lot to learn from others.

    I wonder – as an email marketing blog, what do you think: What would it take, in your opinion, to get more email senders to use interactive components in their newsletters and templates? Isn’t it high time we do more dynamic content, revolutionizing the email experience?

    Reply
  2. Remy Post author

    To get them to use it, there’s no denying some effort would be needed. First of all, they should be made aware of the option of preferences or type of content they could receive, to serve them more relevant content. When you’re that far, they will go ahead and interact with that dynamic content: simply because they will remember they chose it in the first place 🙂

    Reply

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