Emailmarketingweb.com

Design

Email Marketing Design Week: Chanel

Kicking off Email Marketing Design Week is an email sent recently by Chanel: specifically aimed at the male audience.

Chanel’s Father’s Day email is a combination of two of my favourite things in an email: minimalistic design and animation.

Here’s the full email with an animation showing 5 separate products:

Having trouble with the email below? View on a mobile device or web browser.

WITH OUR COMPLIMENTS


Receive complimentary overnight shipping* with any $50 purchase on chanel.com through
June 14, 2012 3:00 PM EST with offer code 0612OVERNIGHT.
Plus, enjoy the chic
presentation of all orders, nestled in signature black drawstring pouches.


*Complimentary overnight shipping is not valid on LE VERNIS Nail Colour or on orders shipping to
Hawaii, Alaska, PO Boxes and APO/FPO addresses.
We cannot ship to international addresses,
nor can we accept international credit cards or credit cards with international billing addresses.

Fragrance Makeup Skincare Fashion & Accessories Fine Jewelry Watches Store Locator
 Find Us:  

Privacy Policy | To ensure delivery to your inbox, please add chanel@enews.chanel.com to your address book.
To update your email preferences or to unsubscribe, please click here.
CHANEL 9 WEST 57TH STREET, NEW YORK, NY 10019
©2012 CHANEL®,Inc.

Subject line: Fragrance favorites for Father’s Day, plus complimentary overnight shipping

The simplicity of the email combined with the animation makes it a very clear message, promoting the male fragrances with a single CTA button. This just goes to show that emails (whether they include an animation or not) don’t need to be overdesigned or screaming “click here, click there, click anywhere!” to get the message across.

Some might say this email is a bid bland, or ‘too easy’: I personally think it’s just right. Therefor this email is included in (and the opening post of) Email Marketing Design Week here at Emailblog.eu 🙂

Tagged , ,

Share this online

Related Posts

3 thoughts on “Email Marketing Design Week: Chanel

  1. Stephanie Yates

    Looking forward to seeing more of your favourite email designs.

    This one really stands out and I don’t think I’ve seen anything like it before.

    Big bold and brave.

    Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

Categories