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Email marketing design winner: Urban Outfitters

This week’s email marketing design winner is Urban Outfitters design of the Kaleidoscope dress email:

urban_outfitters_kaleidoscope_dress_collection_email_marketing_design_winner

The email keeps the site navigation on top, but the rest of the email is quite simple and easy on the eye. No screaming sale items, no descriptions, no pricing.

The colorful Kaleidoscope name in the middle shows off the collection’s colors too:

Urban-Outfitters-Kaleidoscope-Dress-Collection-colors

The nice colors combined with the simple design approach make this email design this week’s email marketing design winner. An even simpler design would be this one with kittens from Urban Outfitters, but the above email won 🙂 Don’t forget to check out their Pinterest boards as well.

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2 thoughts on “Email marketing design winner: Urban Outfitters

  1. Andy from Benchmark Email

    Sometimes I’d take issue with there being various colors over a photo, because it lowers readability. However, it works for me here. Especially since the word is kaleidoscope and it kind of gives it that feel.

    Reply
  2. David

    It’s a nice photograph with some nav. Doesn’t seem like a groundbreaking email design accomplishment.

    Reply

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