Email Marketing

Vocus buys iContact for $169 Million

The news has been announced that Vocus, a cloud-based marketing and PR software company, has acquired iContact for $169 Million in cash and stock. The iContact company is well known for its email marketing platform. The two companies are teaming up to deliver a complete marketing suite for small and medium-sized businesses.

iContact offers extensive reporting on email marketing campaigns and integrates with Facebook and Twitter for launching social campaigns. Currently iContact has some 70,000 customers, 250 employees and 1 million users.

Here’s a video of Vocus CEO Rick Rudman talking about the news that Vocus buys iContact:

The Vocus marketing suite includes search marketing, social marketing and publicity to help businesses identify and build relationships with prospects and customers. Now, businesses will be able to reinforce these relationships with professional-quality email campaigns.

After the acquisition announcement, Vocus stock value on NASDAQ went down 40%.

More information:


Tagged , , ,

Share this online

Related Posts

6 thoughts on “Vocus buys iContact for $169 Million

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Featured Posts

  • 10 golden rules of email marketing
  • 5 effective list growth tactics
  • Survey: What people really want from email marketing campaigns
  • MailChimp Knowledge Base now available in-app, Video Content Blocks released
  • How to come up with a good subject line
  • New Return Path logo and site launched
  • Inbox by Gmail is now available for iPad
  • Dating site pays hacker for 20 million stolen email addresses
  • State of marketing automation infographic 2015
  • Return Path State of the Inbox Q4 2014: email marketing is doing fine
  • Twitter email design: animated and colorful
  • Bronto Software Reports Record-Breaking 40% Annual Growth in 2014