Google tests direct email subscription in search results with Honda
(Update December 12th: see bottom screenshot for news)
Expanding Google Adwords services beyond the regular ads, the service is now running tests with Honda that includes a direct email subscription option (prefilled apparently if you’re a logged in Gmail user) in the search results. Here’s an example:
This in-ad subscription option allows companies to capture an email address opt-in without the person subscribing even visiting the corporate website. A Privacy link is placed next to the ‘Subscribe to newsletter’ option to allow people to view what will happen with their data.
Thanks to Brian Pasch for posting this on the Google+ network. A quote from his update there:
I want to thank Mario Murgado Jr. from Brickell Honda for sharing this latest update to Adwords formatting which he came across today.
The ad, automatically populated Mario’s gmail address in the form shown in the green box below. If he clicked the “Subscribe to Newsletter” button, his email would be sent to the advertiser.
Being in testing mode, would you as a company invest in this type of Adwords when it becomes available to all to see how many email addresses you could get signed up? Looking at this new development from the ‘other side': would you as an end user fill in your email address in a Google Adwords ad? Let us know in the comments or respond through the various social networks.
Update December 12th:
One big ESP, Constant Contact, is now testing the direct email subscription too in Google Adwords:
Credits to Scott Hardigree for capturing that!
I would not have expected this to be picked up by ‘the big guys’ so fast – but apparently they’re already testing this themselves. If Google has given Constant Contact access, it won’t be long before ESP clients will be able to tune in on this too.