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Email winner: Fresh pair animated Happy Socks

Some animations work in email, and others do not. It depends on quite some factors, and one of them is very important: whether animating an image improves/helps the email or not. In the example of Freshpair with their Happy Socks I believe it works:

Happy Socks are now at Freshpair

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Freshpair.com - Free Shipping on ALL U.S. Orders
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Everyones lining up for Happy socks!
Get Happy!
Shop Happy Socks for her Shop Happy Socks for him
Did You Know? AT FRESHPAIR WE HAVE MORE THAN JUST UNDERWEAR...
Wigwam Falke Polo Calvin Klein 2(x)ist
Free Shipping on ALL U.S. Orders
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You are receiving this email from Freshpair because you are signed up for our newsletter. If applicable, see coupon for terms and conditions and expiration dates. Free Shipping for US orders only. View the Freshpair Privacy Policy.

Freshpair, Inc. 611 Broadway Suite 523 New York, NY 10012. Toll Free (866) 373-7472 | Copyright 2011

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The reasons this email works for me are these:

– Pre-header news: Happy Socks are now at Freshpair
– Direct site-nav in header part
– The animated gif itself which draws great attention (with the yellow background)
– The option to go straightaway to the males or femals part of the store
– Social media: no sharing, but fan/follow options

All in all a nice creative email with an animation that works to show the types of happy socks they have on offer.

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