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Email news: botnet takedown, art of email, Google Analytics and email timing

It seems as US federal government is really pushing forward on taking down botnets. After Rustock it’s now Coreflood being taken out of business. Also on deliverability: dead email addresses becoming spam traps by Benchmarkemail. Lastly the ClickZ article on risk vs reward of ESPs is definitely worth a read.

Corporate news

Trendline Interactive: Mike Bloxham joins as Lead insights practice
smartFOCUS: Emailvision acquires smartFOCUS

Email designs / webmail clients / browsers

Kissmetrics: The evolution of webdesign
The relevant marketer: The art of email: our new series

Deliverability / (anti) spam / security

Benchmarkemail: How your dead email addresses get turned into spam traps
Deliverability: Email Mythology Part II: Gods of Deliverability
Cauce: An updated list of breached companies (over a 100 now)
Word to the wise: another botnet taken down (Coreflood)

Mobile

DMA email blog: Upwardly mobile, email for the mobile consumer

Other email marketing news and posts

iMediaconnection: why email marketing deserves more respect by Simms Jenkins

iMediaconnection: Why your subject line is more important than you think (I said the same thing on Monday as well)
eConsultancy: how to use Google Analytics to find the best time to send your emails
Famous inboxes: Count Dracula (humor) by Mark Brownlow
Email marketing reports: When expert knowledge hurts your email marketing: 5 examples
ClickZ: Risk vs reward of ESPs

Social media vs email vs …

Tamebay: Introduction to email marketing & social media
Fusion Marketing Experience: Dela Quist: Social media marketing suicide?

Also, follow Emailblog on Twitter for more daily email marketing bits and bytes.

For this weeks video, it’s time to dive into what social media actually is: people seem to have many varying concepts about that. Enjoy!

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