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2 thoughts on “Email news: text vs html email stats, Spam from China drops

  1. John Rizzi

    Thanks, Remy for the mention of The Relevant Marketer blog post on the migration of email from the Inbox to mobile devices. I also noticed in your post the discussion about text versus html emails. What’s exciting today is that marketers are increasingly optimizing email campaigns for mobile devices so they don’t have to go text only, unless that’s the preference of the recipient. We can now automate the delivery of creative and interactive formatted for multiple devices including iPhone, Blackberry and Android. British Airways is doing some great stuff with mobile optimized e-mail campaigns – you can check it out, here http://bit.ly/gBR7VS

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