Amazon launches email solution Simple Email Service

Last Tuesday Amazon launched a new email service called Simple Email Service. The purpose of the Amazon SES is to send bulk and transactional emails for business and developers. This is all accomplished without having to go through getting a separate email solution set up, either licensed or in house, according to the press release.

The service is fully integrated with all of Amazons Web Services (AWS) and is based upon their experience with delivering vast amounts of emails to their huge customer database. The email team over at Amazon is keen on explaining how they will do their utmost to get a high level of deliverability. This deliverability has been tested through the Litmus email test service by the people over at The results were promising: all major spamfilter tests were passed.  Testresults can be found here.

The question is whether Amazon with their SES will be able to make inroads into the ESP market and become a major player, or concentrate on a specific part of the market and carve itself a profitable niche. Only time will tell.

Tagged , ,

Share this online

Related Posts

One thought on “Amazon launches email solution Simple Email Service

  1. Pingback: Tweets that mention » Amazon launches email solution Simple Email Service --

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Featured Posts

  • Survey: What people really want from email marketing campaigns
  • MailChimp Knowledge Base now available in-app, Video Content Blocks released
  • How to come up with a good subject line
  • New Return Path logo and site launched
  • Inbox by Gmail is now available for iPad
  • Dating site pays hacker for 20 million stolen email addresses
  • State of marketing automation infographic 2015
  • Return Path State of the Inbox Q4 2014: email marketing is doing fine
  • Twitter email design: animated and colorful
  • Bronto Software Reports Record-Breaking 40% Annual Growth in 2014
  • Trend report: State of email marketing in travel industry
  • Email marketing best practices infographic