Email Marketing

Charlotte Observer demands city email subscriber list

Last week David Hobby from Strobist (an excellent photographer lighting resource by the way) noted that the Charlotte Observer had demanded the city of Charlotte to hand over its email subscriber list. According to the local law called the North Carolina Public Records law the city must provide this information. Quoting the article:

Apparently, the Charlotte Observer is using N.C. Public Records law to gain access to subscribers of the city’s email alerts. But this isn’t for an article or an investigative piece: The person at the Observer who is seeking the email addresses has the title of “Director of Strategic Products and Audience Development,” hardly a journalist-like job title.

The request has been met with quite some resistance which is definitely understandable: one of the local County Commisioners noted that they would not comply with the request and furthermore do their utmost to keep the Charlotte Observer from getting any other information from the city. The request was done by the newspaper’s director of strategic products and audience development. It seems that this person is looking at and using the law in the wrong way: this is not the way to collect email addresses for marketing, surely.

More coverage on this topic can be found here and here.

Tagged ,

Share this online

Related Posts

One thought on “Charlotte Observer demands city email subscriber list

  1. Pingback: Tweets that mention » Charlotte Observer demands city email subscriber list --

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Featured Posts

  • How to get rid of referral spam in Google Analytics
  • Facebook Messenger developer platform introduced at F8
  • Google’s Pony Express project: pay bills inside Gmail
  • Email marketing research: why subscribers flag email as spam
  • Are you spamming people? Flowchart
  • Salesforce App for Outlook now available
  • What is big data? Infographic
  • Social media management software overview by G2Crowd
  • 2015 Email Marketing Practices Infographic
  • How much data is generated every minute?
  • How to do innovation in marketing