Knotice posts mobile email opens report
Knotice has posted a mobile email opens report on Q4 2010 on their website as noted in a press release. The report includes the data of 155 million mails sent in Q4 2010 across 12 industries: one if the key findings in the report notes that nearly 14% of all opens were on mobile devices.
The difference across the various platforms including desktop OSes for reference:
iPhone rules the mobile email world with the Ipad second and Android a close third: the uptake of the iPad for email is interesting since it’s only been on the market for less than a year.
The time of day open percentage is interesting too:
The spikes are early in the morning, when people are waking up and on the go, their minds hungry for new information. The mid-day dip is explained as the time when people are at their desks not using their mobile devices: late in the evening it’s couch or bed time when the mobile devices are brought in again.
The full report can be downloaded here (pdf).