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Deliverability

Ralph Lauren: Informer – change of address

Ralph Lauren has very nicely designed emails, but they use the (pre) header text very well too.  This time something very simple yet quite important has changed: their from address. In the screenshot below you can see how they put it in the top of the email loud and clear:

ralph-lauren

If they hadn’t done this, quite some people would start receiving mail from Ralph Lauren with images turned off, depending on the email client they use: this would heavily impact the screen result as the emails are images heavy. With this heads up Ralph Lauren takes care that people change / save the address, so everything will keep running smoothly. Making sure that every change in your email marketing is (preferably upfront) communicated well will definitely take out most of the preventable drops in your email campaign results.

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