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Campaign Monitor Email Builder updated, fully supports Gmail

The Campaign Monitor Email Builder has been updated and now fully supports Gmail. This includes the Gmail and Yahoo! Mail apps on Android and iOS. In the announcement, Campaign Monitor explains that its Email Builder has been supporting proper responsive email templates, which in turn make emails look good on mobile. However, for this to […]

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Boomerang Respondable: write better emails using A.I.

Want to write better emails? Boomerang for Gmail (Baydin), the guys behind scheduling your email in Gmail, have launched Respondable. Boomerang Respondable is a plugin for Gmail and and Outlook which applies artificial intelligence to help you write better emails. The way it works is by predicting email replies and making suggestions on improving the […]

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Microsoft Outlook.com update delayed, nearly 90% migrated

The long awaited Outlook.com update from Microsoft is delayed to next year, according to Arstechnica. But not really, says an Techradar / Register quote. The big update to Outlook.com has been in beta for roughly 9 months now. The new version of Outlook.com was announced back in May by Microsoft. Many new and expanded features were announced, […]

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Interview: Litmus CEO Paul Farnell on Microsoft partnership

Recently in an industry-first, a Litmus Microsoft partnership was announced to improve the Outlook email client experience across many platforms. Right after publishing the news I got the opportunity to interview Litmus CEO Paul Farnell about the new partnership. The questions logically focus the most on the run-up to the announcement, the implications of the partnership […]

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Google popup crackdown on mobile webpages

Do you use popups on your mobile webpages? Life in search is about to get tougher as a Google popup crackdown has been announced. Quoting the update on their blog: “…pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as highly.” There are […]

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Proofpoint Acquires Return Path Email Fraud Protection business unit

In a press release it was announced that Proofpoint acquires Return Path’s email fraud protection business unit. Return Path has been in the email industry for a long time, focusing mostly on offering authentication, certification and security services to customers. Return Path’s Email Fraud Protection (EFP) business unit is a more recent venture that offers […]

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Brand awareness in email marketing: consistency and quality win

Proper handling of brand awareness in email marketing is tough, but in today’s flooded inboxes, brand recognition is super important. If an email is not triggered by the recipient (say an order, a registration or such) then the marketer is the one choosing the ‘when’ an email lands in the inbox. In this article I’ll discuss […]

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Featured Posts

  • Campaign Monitor Email Builder updated, fully supports Gmail
  • Boomerang Respondable: write better emails using A.I.
  • Microsoft Outlook.com update delayed, nearly 90% migrated
  • Interview: Litmus CEO Paul Farnell on Microsoft partnership
  • Google popup crackdown on mobile webpages
  • Proofpoint Acquires Return Path Email Fraud Protection business unit
  • Brand awareness in email marketing: consistency and quality win
  • Campaign Monitor marketing automation now available for all
  • Litmus Microsoft partnership announced to improve Outlook email experience
  • Gmail security updates with SPF, DKIM warnings
  • Zeta Interactive acquires Acxiom’s email service
  • Inbox by Gmail update: support for Trello, GitHub

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