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Listrak study: Retailer gets more personal, less promotional

A new Listrak study involving the email marketing programs in 2014 of the top 1,000 retailers in North America shows that they are using more personalization and offering fewer discounts. List building has become the focus of internet retailers as well, having them pursue new subscribers in many ways. However, mobile shoppers are still left out […]

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Email marketing strategy evolution at Campaign Monitor

Australian email marketing software provider Campaign Monitor has published a retrospective view on their email marketing strategy. As they hit their 10 year anniversary a few months ago, they look back at how their email marketing strategy has evolved over the years as the company grew. Back at the start, there was no marketing department […]

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dotmailer email marketing software updated

The dotmailer email marketing software platform has received an update. Newly released features are centered around dotmailer’s integrations with Salesforce and Microsoft CRM. A number of features are available on the dotmailer email marketing software platform right now, others will follow in the coming weeks. The features listed below are a summary of dotmailer’s first quarterly […]

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Marketing comic – does your email answer the questions?

A new email marketing comic, centered around the end user receiving a marketing email. Remember, you have 4 seconds before someone decides on an action with regards to your beautifully (right?) crafted email. In those 4 seconds, some very important questions have to be answered: Who is this from? What’s this about? Why is this […]

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IBM cloud earnings hit $7 billion, 60% growth in 2014

On an recent earnings call, the technology company noted that the IBM cloud earnings have reached $7 billion in 2014. IBM CFO Martin Schroeter stated the figure during the fourth quarter earnings call. If the $7 billion figure is true for the IBM cloud, it means that IBM is the market leader in the cloud […]

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Google testing search bar within Google search results

It seems something new is testing something new in the Google search results (SERPs, or search result pages). When searching and certain keyword results appear with sitelinks, a separate search bar will be shown above those sitelinks. While searching for Oracle, this appeared:   See the search bar below the first result, just above the sitelinks? […]

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Email marketing vs social media infographic

Some people come up to me with the email marketing vs social media question and ask whether social media hasn’t totally trumped email marketing yet. Actually, it hasn’t: social media delivers only limited bang for the back (in ROI-measurements) while email marketing is still the best marketing channel when it comes to making money. However, social […]

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Featured Posts

  • Listrak study: Retailer gets more personal, less promotional
  • Email marketing strategy evolution at Campaign Monitor
  • dotmailer email marketing software updated
  • Marketing comic – does your email answer the questions?
  • IBM cloud earnings hit $7 billion, 60% growth in 2014
  • Google testing search bar within Google search results
  • Email marketing vs social media infographic
  • Email Marketing Software landscape by Fluent
  • Email Experience Council awards Justine Jordan, Alessandra Souers for email marketing excellence
  • Top 100 email marketing campaigns of 2014 by Campaign Monitor
  • Emailblog.eu continues as Emailmarketingweb.com
  • Figuring out what email is – XKCD email comic

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